To keep up with the dynamic world of mixology and bar service and provide clients experiences they won’t forget, innovation is essential. The availability of mixed drinks served directly from the tap has been a popular trend in the past several years. There are several benefits for bar owners and customers alike to this novel method of presenting drinks. This in-depth piece will discuss how the trend of serving drinks on tap is changing the face of the bar business, as well as the many advantages of this service.
Reliability and High Standards:
Providing drinks on tap has several benefits, but one of the biggest is the unmatched quality and consistency it offers. Each traditional cocktail is hand-crafted with care by a master barman, so there may be subtle differences in flavour, intensity, and presentation from one to the next. Every glass of a cocktail on tap is hand-crafted to order, guaranteeing that each patron gets an identically delicious beverage.
Cocktails served on tap are consistently made using meticulously prepared premixed formulas. Expert mixologists create these concoctions by carefully balancing the flavours and amounts of each ingredient. It is possible for establishments to keep the recipe consistent and error-free by making the drinks in bulk and keeping them in kegs.
The kegging method keeps beverages from exposing them to air, which, together with using premium ingredients, results in cocktails of better quality that are available on tap. The cocktail’s freshness and flavour are preserved by the airtight storage, which stops the components from oxidising and degrading. The end product is a drink that never fails to satisfy with its wonderful flavour and perfect balance.
Efficiency and Rapidity:
Offering drinks on tap also allows for faster and more efficient service, which is a major plus. It may take a lot of time, especially during busy times, for a conventional bar to make each drink from scratch. The result is usually a chaotic work environment for bartenders and lengthy wait times for consumers.
The service procedure is simplified and improved when drinks are available on tap. No more measuring, mixing or shaking—just pull the handle of a tap and a flawlessly blended drink is dispensed by the barman. Because of this, bartenders can serve more clients in the same amount of time because each cocktail takes much less time to create.
Cocktails on tap are more efficient, which is great for busy times like happy hours or gatherings. Bartenders may effortlessly serve a high number of clients without compromising the consistency or quality of their beverages. By minimising wait times, this not only enhances the customer experience but also enables bars to make the most of their earnings during busy hours.
Minimising Expenses and Maximising Profits:
Having drinks available on tap may also help bar owners save money and make more money. The conventional way of making cocktails calls for expensive materials, specialised equipment, and human hands. Many of these expenses may be minimised or avoided with drinks available on tap.
Because they are already mixed, establishments may buy components in bulk for cocktails on tap, which can save money compared to buying individual bottles. Particularly for businesses with a big volume of customers, this purchasing power in bulk may lead to substantial long-term savings. There is less packaging waste and less need to constantly refill when using kegs, which adds to the savings.
Having drinks available on tap also means less labour costs because of how efficient it is. Bars can run with fewer employees or better use their resources if each drink doesn’t take as long to make. A decrease in labour expenditures and an increase in overall profitability might result from this.
Personalisation & Originality:
The idea of drinks on tap may seem like it would stifle imagination, but in reality, it paves the way for endless possibilities of personalisation and invention. A lot of places that have drinks on tap collaborate with mixologists to come up with special mixes that highlight their skills and inventiveness.
One way bars may stand out from the crowd and attract regulars is by having a rotating selection of seasonal or unique tap drinks. By adding popular flavours, fashionable ingredients, or locally obtained items, these unique concoctions may be customised to suit the preferences of the local market.
In addition, trying out different recipes is a breeze with the tap system. Before launching on a massive scale, bars might test the waters with limited-time or small-batch products to see how customers react and get their thoughts. Because of this adaptability, the drink menu is always changing and attracting new customers.
Reducing Waste and Promoting Sustainability:
There is a rising movement in the hospitality sector towards more eco-friendly practices and less waste, and serving drinks on tap is a perfect example of this. Disposal of empty bottles and packaging, along with single-use plastics like stirrers and straws, is a common part of traditional cocktail making. Another option that is better for the environment is to have cocktails served on tap.
Bars may cut down on wasteful single-use plastics and increase sustainability by serving drinks straight from the keg. Kegs are more eco-friendly than single-use bottles since they can be reused and there is no waste from individual bottles. Customers that care about the environment and want to support companies that are committed to sustainability would appreciate this.
In addition, having drinks available on tap allows for exact measurement and amount control, which in turn helps to minimise overpouring and waste. With this system, bartenders can measure out each drink precisely, so there’s no need to worry about overfilling glasses or throwing away leftover components. A decrease in total waste and an improvement in resource efficiency result from this.
Promotional Possibilities and Branding:
Bars may stand out from the competition by advertising their drinks on tap. By displaying the bar’s emblem, special drinks or promotional messaging on the tap handles, they may act as an eye-catching and attention-grabbing display. This may be a great way to set yourself apart from the competition and build a memorable brand identity.
And since they’re so unusual, cocktails on tap may pique people’s interest and bring in new business. The chance to try something different and the one-of-a-kind presentation can work together to attract clients, who will likely tell their friends and family about it.
Another way bars might use the tap system is to make their drinks seem rare and exclusive. They may generate additional business by introducing seasonal or limited-edition tap drinks that consumers will want to taste before they go. This may be a great way to attract new customers and keep the ones you already have coming back.
Improving the Experience for Customers:
The capacity to deliver a memorable experience to patrons is the key to a bar’s success. The addition of cocktails on tap enhances the standard bar experience with a one-of-a-kind twist. Customers may feel apprehensive and thrilled by the novelty and aesthetic attractiveness of the tap system.
Customers can always expect a high-quality cocktail because of how consistent they are. Customers appreciate not having to endure frustratingly long wait periods because of how quickly and efficiently their beverages are served. Customers are encouraged to explore new and interesting flavour combinations by the personalised and creative tap drink menu, which provides an atmosphere of exploration and discovery.
Customers have an elevated level of happiness and delight as a result of all of these aspects coming together. One way bars may differentiate themselves from the competition and attract and retain customers is by having drinks available on tap.
In essence:
Everyone from bar owners to consumers has benefited greatly from the drink on tap trend, which has shook up the bar business. The advantages of this novel technique are obvious, and they include improved speed and efficiency, reduced costs, sustainability, and unmatched consistency and quality.
More and more businesses are seeing the potential of tap drinks and adding them to their menus as the trend gains steam. This is a potent instrument for development and distinction because to the branding and marketing possibilities, as well as the opportunity to personalise and develop unique recipes.
Cocktails on tap will only be successful if they improve the experience for the consumer as a whole. Bars may become industry leaders and attract loyal customers by consistently delivering service that is memorable, high-quality, and efficient.
Cocktails on tap will undoubtedly have a significant impact on the future of the bar business, given the ever-changing realm of mixology. If you want to be ahead of the curve and provide your consumers the best experience possible, you have to embrace this trend.