This post isn’t about making the case that QR Codes have a benefit over barcodes. It is about proving that a QR Code was designed for superiority over the use of barcodes in inventory management. Here are 4 reasons why QR Codes are superior to barcodes.
This post is about the advantages of a QR Code when used in printing promotions. QR Codes have made a huge leap from the inventory management tools. They are currently being utilized in fields like marketing, too.
These QR Codes can open up a multitude of options for marketers to engage their target audience. How?
Utilizing QR Codes on printed media allows consumers to engage in ways that are:
1. Speedy and error-free
If not QR Codes The only way to connect users with the internet is via URLs. But typing a URL is lengthy and cumbersome on a mobile device.
The average consumer is also likely to make mistakes when typing. When compared to that the scanning of a QR Code is a speedier and error-free.
In 2015, the Chicago-based Wintrust Financial and technology provider FIS have launched around 200 ATMs. These ATMs feature QR Codes that allow cardless transactions.
Customers can withdraw money simply with a scan of a QR Code at the ATM screen by using their Wintrust app.
As per Wintrust in conjunction with FIS, QR Code-based cardless cash withdrawal takes just 8 seconds as opposed to the 47 seconds for traditional withdrawal.
2. More information
Contrary to online advertising printed-based marketing has some limitations. Particularly in real estate space. There’s only one way to do it in a newspaper ad, brochures, and product packaging right? Wrong.
With QR Codes they allow you to allow consumers to gain access to unlimited information.
In 2015, the popular product in India Maggi noodles was banned. This was because of claims by the authorities that it contained impermissible levels of lead.
The ban was soon lifted however Nestle was aware that the people were distrustful. To restore their faith, Nestle took various steps to prove its respect for the health of people and legal requirements. To accomplish this they gave a complete list of ingredients and other vital information with their customers. It could include information on security, the environment as well as recipes.
Obviously, it could not print all this information onto the packaging. So , the company added a QR Code that directed customers to a mobile web site that contained all the relevant information.
3. Engaging with rich content
Words are great. A photograph is worth more than a thousand words.
Video, on the other hand, contains hundreds of images. Audio is also more convenient. However, it’s not possible to share these forms of rich content through print advertisements, unless you include a QR Code.
Using QR Codes marketers are able to share content rich via their printed advertisements. They will also see better engagement from their audience. For example, packaged food retailer Chef’s Basket added a QR Code on the package of its pasta product. When it is scanned the QR Code redirects the consumers to a video explaining the pasta recipe. dish.
4. Actionable
Print media can still work great for branding but it’s not as interactive as outdoor or digital marketing. But with QR Codes, it is.
By incorporating a QR Code, you can create interactive promotions and solicit input from your target audience. You could run an event, encourage people to sign up for an event or product and collect feedback from them, or let customers buy directly from your newspaper ad or flyer.
A great example is “World Park’, a QR Code-based campaign that was run in Central Park in New York. Central Park in 2010. QR Codes were placed on boards located in various areas of the park. When they were scanned, QR Codes were used to engage visitors in an interactive quiz on the park’s background pop culture, pop art and music, and geoscience and science.
5. Trackable
If you’re a marketing professional and you are aware of the importance of analytics. It helps you gain important insights into your customers. It helps you recognize areas of strength and weaknesses.
But , unlike print media, by itself, lacks tracking abilities like digital media. That’s where QR Codes help you out. QR Codes help you gauge the impact of print media marketing efforts by tracking their scanning activity. For example how many people have done it, when were they scanning it and where did they scan it.
In addition the QR Code also includes the option of event tracking. It reveals how users interact with the data encoded in the QR Code after scanning it. For example, it could be clicking on a button that says ‘Sign-up’ or ‘Register Now’.
Based on this information it is possible to make future campaigns better.
6. Simple to save
Another benefit of QR Codes is that users can save the data on their phones.
For example, if you scan QR codes, then a mobile web page that contains your contact information will open. It has an Add to Contacts’ option that allows the user to directly save the contact on their smartphone.
It is easy to convert your barcode into QR Codes. Utilizing a QR Code on an advertisement gives it new life. Marketers can engage their customers through engaging ways, while making the entire process more efficient and more efficient.
How to create QR Codes
Now you know what advantages a QR Code can offer you. The next question is how to make one?
1. One at one
If you do not require hundreds or thousands of QR Codes, then this is the best option for you. Here, you will find several QR Code categories to choose from. Based on the needs of your situation you will be able to select the appropriate one.
To create one, all you need is an QR Code creator. Simply a Google search will fetch you many options to choose from.
2. Develop QR Codes the bulk
If you’re planning to create QR Codes mass, you’ll require a bulk QR Code generation service. It allows you to generate thousands of QR Codes all in one move. You can select from QR Codes for Website URLs and QR Codes with simple text, Serial Code QR Codes and VCard QR codes.
It is enough to upload a file that contains all the details that need to be encoded. Wait for the QR codes to be generated, and then save them in a zip folder.
3. Create QR Codes programmatically
If you are looking to incorporate QR code generation into your own information system, QR Code API can help you achieve this.
It allows you to create QR Codes in real-time using your own information system. It doesn’t require any manual intervention to generate QR Codes.
Best Practices
Alongside the advantages aside from the advantages, you must be aware of the most effective techniques to use QR Codes:
1. Incorporate an appropriate CTA
CTA means ‘Call to Action’. It’s a simple instruction that nudges people to perform the necessary action.
It could be as simple as “Scan here to see the site” Or ‘Scan Here to view the document”.
2. Create a logo for the QR Code
If you’re planning to use QR Codes for printing media content, you might also design them. This is because customized QR Codes catch the viewers’ attention , and consequently, get more scans.
3. Check the QR Code
It is always advisable to try scanning it with a QR Code before putting them in front of your customers.
4. Select the ideal print format
If you are going to use QR Codes to prints or billboards or posters that are large then it’s suggested that you export them in high-resolution formats like SVG, EPS, or PDF. It ensures you that your QR Code doesn’t get pixelated regardless of how much scaling is changed.
That’s it. All you have to do is be aware of the benefits of a QR Code.
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